Influencer Marketing is an exciting strategy with “84% of marketers worldwide saying they would launch at least one influencer campaign within the next 12 months” according to eMarketer. Yet there are many #marketers unsure how to start influencer relations programs, what can be achieved and how to measure success. There are also several challenges such as the subject of #fake influence, how to best work with influencers without offering financial compensation and how to best integrate influencer marketing into your marketing mix.
A Forrester research study shows that “6.2% of key #influencers are responsible for 80% of the influence in social media”. Engaging with a select group of influencers with the potential to deliver impact across your wider marketplace can often deliver the best bang for your buck.
It is a new world. Influencers are the gatekeeper to the audience you want to engage. -Spiros Margaris, #1 Global Fintech Influencer
The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products. – Jamin Spitzer, Global Director of Communication Insights, Microsoft
If you’re in business, you’re in the business of influence.- Philip Sheldrake, Managing Director, Euler Partners