Research Interview with ESCP Business School, Berlin, Germany

To prepare and support a thesis for a research of a post graduate in management student from ESCP business school, Berlin, Germany, yesterday I was interviewed on the “Digital Transformation in Media and Entertainment industry” and new digital products and innovation.

Global revenue in the entertainment industry will reach 1.7 trillion Euro in 2020 and is projected to rise at a compound annual growth rate (CAGR) of 4.4% over the next five years, reaching $2.4 trillion by 2022.

Technology is disrupting every industry and new innovation and technologies have impacted Media and Entertainment industry. Be it AR / VR, wearables, Artificial Intelligence, Gesture control, Online Gaming, Esports, 3D / 4D …

From a single TV screen to multiple devices and touch screens, wearables, the audience has many choices of entertainment than ever before. AI and ML have changed the online advertisement and revenue opportunities. Blockchain is trying to resolve the major concerns of the industry like piracy, copyrights.

The potential that 5G will bring as its adoption grows will present the right set of circumstances for forward-thinking companies to become one of the first to market in areas which are set to boom in the coming years (AR, subscription gaming, 4K mobile video distribution).

Established in 1819, ESCP is the world’s first business school and has educated generations of leaders and forefront thinkers. With its five urban campuses in Paris, London, Berlin, Madrid, and Torino, ESCP has a true European identity which enables the provision of a unique style of business education and a global perspective on management issues. Multi-accredited (AACSB, EQUIS, EFMD, AMBA), ESCP welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialised programmes. The School’s alumni network counts 50,000 members in 150 countries and from 200 nationalities. Together with its long-standing relationships with national and multinational companies, this network allows ESCP to provide unique career opportunities on an international scale.

Through a combination of innovative pedagogy, cross-campus programmes with integrated curricula, and a research-active faculty, ESCP is an essential contributor to the development of a European, cross-national management culture. The aspiration of ESCP is the credo of Europe: to remain faithful to its humanistic values while at the same time anticipating the new ways of the world.