According to Altimeter Group new report, Digital Transformation is the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle. Digital Transformation is a formal effort to renovate business vision, models, and investments for a new digital economy.
Digital transformation is a visible wholesale restructure to avoid a tipping point caused by digital technologies and downstream market effects.
Digital Transformation is improving processes that expedite changes to digital properties, i.e. website updates, new mobile or social media platforms, etc. as well as integrating all social, mobile, web, ecommerce, service efforts and investments to deliver an integrated and frictionless customer experience.
The essence of digital transformation comes down to people and how their digital behaviours differ from that of the traditional customers before them.
The focus of any transformation effort is on changing what needs to be changed in order to improve the bottom line, which always connects to the customers. So, if prospects are ignoring your marketing strategies, they need to be rectified. If customers are unhappy with their interactions with your company, focus your efforts there. And if you’re unable to innovate and respond to customer demand at the speed the market requires, then by all means, put your energies into the changes necessary to become a more agile organization overall.
The entire organization has to align and transform across all touch points. Only when your marketing, customer experience, internal organization, and technology are in alignment will the big wins from Digital Transformation become a reality.
To transform a large organisation takes a significant amount of time, a huge amount of resources and a cross-functional set of business skills that are typically only found in global consultancies. We aim to help businesses avoid the need for digital transformation altogether. We specialise in being familiar with consumers, understanding new technologies and markets, and what’s going to happen next. We work with our clients to see what’s coming and help them evolve to meet it. We help the clients to bring new products and services to life in prototypes and trial products and experiences such that businesses can envision the future, so they can be ready for it and lead it.