Tag: Brand

L’Oréal
InCase Stories

L’Oréal – Digital Transformation: Case Story

L’Oréal believes that companies that just sell products will not be successful in the future, with its CMO Stéphane Bérubé, saying services are becoming key to reaching and engaging with consumers. L’Oréal has shifted it strategy in recent years, moving away from its previous aim to be the number one beauty brand to instead become…
KIA advertising conversation
InBlog Post

Turn Advertising into Conversations

Everything is becoming more conversational; whether it’s through devices such as your phone, your speaker and eventually your car…We asked ourselves, ‘Hey if this shift is happening, why can’t marketing be more conversational?’ Co-founder and ex-Google adman Vic Fatnani told TechCrunch The concept of interactive advertising is not new, however the layer of richness added…
influencer marketing
InBlog Post

Influencer Marketing

Influencer Marketing is an exciting strategy with “84% of marketers worldwide saying they would launch at least one influencer campaign within the next 12 months” according to eMarketer. Yet there are many #marketers unsure how to start influencer relations programs, what can be achieved and how to measure success. There are also several challenges such…