Tag: L’Oréal

L’Oréal
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L’Oréal – Digital Transformation: Case Story

L’Oréal believes that companies that just sell products will not be successful in the future, with its CMO Stéphane Bérubé, saying services are becoming key to reaching and engaging with consumers. L’Oréal has shifted it strategy in recent years, moving away from its previous aim to be the number one beauty brand to instead become…