Digital Transformation: “What’s in it for me?” Employees’ perspective.
DX is not the normal change management where the focus is on the betterment of the company and gains for the company.
The reason people fail to change is because of what they must give up. Usually, the benefits ensue to the company, but the cost of the impact is paid by the individual employees.
When the company is on a digital transformation journey, people have to:
- Learn new skills, tool and techniques
- Do things differently
- Learn new technology
- Potentially lose authority
- Operate in an uncertain environment in which all the issues are not yet thought through
- Work toward a new vision and mind-set
- Work within new policies and procedures
- Potentially work within a new organizational structure with new leaders and different performance metrics
Leadership must make sure they provide clarity to the employees to gain their trust, provide better experience and be transparent:
- The fundamental nature of the need for the change: Clarify the company’s beliefs or convictions that are important in adopting the necessary change
- Be realistic about what employees will give up
- Be clear around “What’s in it for me?”
- Bring a set of provocations
- Acknowledge that everything is NOT known to the leadership about the change upfront